The Reasons Why The Manufacturers and the Retailers Use Coupons in Their Businesses.
Coupons are business certificates which allow the consumers with discounts on the purchased goods, certificates which are offered by the manufacturers and the retailers. The coupons are offered by the manufacturers to enable them in the accomplishment of certain sales and marketing activities.The coupons are mainly used by the small scale businesses since they are not expensive in their dissemination, and they are also effective.The coupons are mainly beneficial to the consumers as they save them a great deal of money.Excessive trade centers have been as a result of the proliferation of the distribution of programs that are mainly based on the coupons.Increased number of coupons has mainly been beneficial in falling the rates of redemption in the past few years.
The coupons are particularly advantageous to the customers since they save them money as opposed to the trade allowances which are mainly offered to the manufacturers and the retailers.Rather than reduction in the price of goods and items, the consumers particularly view the coupons as temporary special offers.Withdrawal of the coupons does not cause any major or harmful changes to the sales, hence proving to be very beneficial to the manufacturers.The coupons have the advantage of creating additional tariff for the retailers, who have the ability to double or triple the original value of the coupons offered by the manufacturers at their own personal expenses in the creation of extra store traffic.In addition, the retailers are able to receive extra compensation from the manufacturers for the ability to manage the coupons.
Coupons are mainly issued to for the purpose of serving a number of different marketing strategies and objectives.The coupons are mostly used with new items that have been introduced into the market to encourage the consumers to try the new items without necessarily having to worry that they may lose their money in the process.This is mainly achieved through reduction of the risks of trying new products that are in the market.They are also used for the purpose of helping the business men in the conversion of the trial customers, and making them regular users of the product.
The coupons are not only used in the encouragement of customers to try out new products but also to try different flavors and products that have not yet manifested themselves in the market.They are also used by the manufacturers to reduce major competitions in the business field for the same goods by reducing their prices.Most are the times when they are used by the manufacturers to keep their customers from trying out other brands.